Max Brenner Boston restaurant & bar opens

Max Brenner opened his first shop in Boston earlier this week. In lieu of his logo which any chocoholic worth their while would recognize, I opted to include a photo of Lee, one of the friendly bartenders at Max Brenner Boston. I figure Lee's resemblance to the corporate logo and winning smile was reason enough, but truth be told I've known Lee quite a while and was pleasantly surprised to see him working there and happier still to have an excuse to post his handsome picture. I believe this is the first (perhaps only) Max Brenner location in North America that has a bar. Although it may be an anomaly for Max Brenner shops, this will probably guarantee a late night crowd will keep the store full and busy and help it remain profitable. There are approximately a half dozen other chocolate shops within blocks of this store, but none offer such a large menu or remain open quite so late.

Included below are a few photographs of the new location. Click on the image to enlarge. Apparently I'm not the only chocoholic, as this table of handsome guys from the South End shows. They appeared to be enjoying their afternoon meal and were good sports to smile pretty for the camera so I couldn't resist including the photo.