The Boston Globe is reporting in today's paper that Massachusetts tourism agencies are directing more efforts to entice Gay & Lesbian travelers to our very gay friendly state. According to Community Marketing 14th annual LGBT tourism study of 2009, Massachusetts was ranked the 11th most visited US destination.
According to the Globe article, Massachusetts and Florida are the only states whose tourism offices have started marketing to gay and lesbian travelers. Frankly, I find that hard to believe but apparently most GLBT Tourism money to date has been spent by cities rather than state agencies.
The effort in MA started last year with a $50,000 budget to appeal to GLBT travelers. Part of that investment went to build the gay-oriented site, http://www.massvacation.com/.
If you would like to read the article in today's Globe you can link here.
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